![]() ![]() ![]() I’m not against earning small businesses money, nor am I immune to the lure of the well-crafted email promotion. ![]() "On average, Square Marketing programs generate more than $10 in sales by our sellers for every $1 in spend, and Square Loyalty programs result in a 70 percent increase in buyer visit frequency,” reads the company’s Q2 shareholder letter from 2017. Square says its automatic marketing makes vendors money. This is one of the perks Square offers small business-without having to invest in massive direct-to-consumer marketing infrastructure, indie vendors can reach their audience. In order to send out promotions to Square customers, vendors pay a small fee. This is a very intentional business decision, one Square touts to its vendors as a way for them to get extra business and make more money, capitalizing on the scale and reach of Square’s email lists to market directly to their customers without much hassle. Once I entered my email, my credit card was linked to my email, and my email served as consent to put me on the list of every Square vendor I visit using that credit card. ![]()
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